How to Write a Book to Grow Your Business

You can't spell "Authority" without the word "Author" in it. Listen in as one of Bill's top five most influential people, Chandler Bolt, shares exactly how solo-prenuers and service providers can leverage books to grow their business. Get more leads, clients, and referrals with a self-published book that shares your expertise in ANY field.

Guest Information:

Chandler Bolt is an investor, the CEO of Self-Publishing School & SelfPublishing.com, Forbes 30 Under 30, and the author of 6 bestselling books including his most recent book titled “Published.”. Self Publishing School is an INC 5000 company the last 3 years in a row as one of the 5,000 fastest-growing private companies in the US.

Chandler is also the host of the 7 Figure Principles Podcast and the Self Publishing School Podcast. Through his books, podcasts, YouTube channels, and Self-Publishing School, he’s helped thousands of people write a book that grows their income, impact, and business.

Fun fact: Chandler’s brother Seth Bolt plays in the Grammy-Nominated Band NEEDTOBREATHE. See them on Rolling Stone here.

The first 50 people to order at this link get a free copy of Chandler's new book, "Published: The Proven Path From Blank Page to 10,000 Copies Sold." Visit www.publishedbook.com/bill
Episode Highlights:

06:13 The fundamentals of the program is broken town into eight milestones. And the first few are about really how you get started, and what we call the MORE writing method. The MORE writing method is an acronym, and step one is to create a Mindmap.

18:50 My recommendation for folks is when it is time to write, you write. And when it is time to edit, you edit.

21:04 For 99.9% of people, it makes more sense to self-publish. The only time it potentially makes sense to traditionally publish is if you're a big name with a big audience, and you need to get a big advance. Then there's pause for consideration. Remember, now 70% of all books sold are through Amazon, where you don't need a publisher.

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Chandler Bolt (00:00):
There's never going to be a perfect time to write a book. I know for a lot of people writing a book, it's on the maybe someday list, it's on the maybe next to your list. And we just keep kicking the can down the road. And there's never going to be a perfect time. You're going to have to get started before you're ready.

Speaker 2 (00:15):
Welcome to The Side Hustle Lounge. If you're looking for flexible ways to earn income, grow your mindset and live the lifestyle, you've always dreamed of you're in the right place. So, lower the lights. Grab your favorite beverage and join your host, founder of notarycoach.com and Amazon bestselling author of Sign And Thrive, How To Make Six Figures As A Mobile Notary And Loan Signing Agent, Bill Soroka.

Bill Soroka (00:50):
Alright. Cheers and welcome to my next guest today. Chandler Bolt, the founder and the CEO of Self-Publishing School.com. Chandler, thank you so much for being here.

Chandler Bolt (00:59):
Bill, great to be here. Thanks for having me.

Bill Soroka (01:02):
I have been, well first I'm totally honored that you're here. I'm a little bit starstruck even because you have made such a difference in my life. And guys, if you don't know Chandler Bolt, yet, you're going to want to know Chandler Bolt and what he's up to so get in his orbit. You know, Chandler I consider you one of my top five, most influential people in my life. You've made that big of an impact on me. You know, I got people like Hal Elrod, of course, the Miracle Morning, Brene Brown who's pulled me through some hard times, Oprah Winfrey and Brendan Burchard and you're at the top of the list with Self-Publishing School and everything you help me get through.

Chandler Bolt (01:39):
Thank you so much, man. I really appreciate that, that means a lot.

Bill Soroka (01:41):
Even in my book, well, and, I don't even think you realize the full impact of that, but what you've created through Self-Publishing School and your books really paved the way for someone like me. I know I'm not your poster child for the the 90 day book writing or even the 30 day book writing. Cause it took me three years, but I remember every day seeing your, your smile and your optimism and everything that you offered in that, in that course, and that really pulled me through. So thank you for that. Truly Appreciate it.

Chandler Bolt (02:13):
That's awesome, man. Congrats on all the success of the book. The business it's been cool kind of seeing just over the years that, that just continued to expand and grow. It's been cool to watch from afar.

Bill Soroka (02:25):
Yeah. And that's kind of what we're talking about here today. The, I love writing a book changed my life. I don't think people realize what goes into having to do it, but you've really built a framework for people to figure that out. So when you, so they hear it from somebody else, why should somebody even consider writing a book?

Chandler Bolt (02:51):
Yes, I, I mean, I think there's a few, there's a ton of reasons. I mean, I, first of all, I, I think that books change lives, right? Like you said, so books change the lives of readers and books change the lives of authors. So probably everyone listening to this right now, or just about everyone has had their life changed by reading a book. And, and then we also say, you know, books change the lives of authors. And so it's not about the book it's about who you become in the process of writing and publishing that book. And so I, I talk about this concept called leverage impact, the ability to do work once and then that book goes on to impact thousands, tens of thousands, millions of people.

Chandler Bolt (03:25):
So I think it's one of the best ways to grow your impact, to grow your income and to grow your business. If you have one and, and really the, the ability to do work once crystallize the information that you know, and that you have into a book and then wherever the, that takes you, whether it's, Hey, this is a passion project. This is just for my kids, whether it's, I, I want to practically use this to grow a business, obviously that's kind of my bread and butter, anywhere on that spectrum, I think it's one of the best things that you can do to create an asset that's going to be here after long after we're all off this earth.

Bill Soroka (03:59):
Yes. So we're talking about impact and legacy almost. How do you con, how do you convince somebody? Who's absolutely sure they don't have a story to tell that somebody would want to read.

Chandler Bolt (04:11):
Hmm. I would say I have this concept just called the idea finder. So this is I got a new book that just came out and this is, I want to say chapter three in the book or no chapter four is what to come with what to write about, cause this is pretty common. Either you're in one of three camps. Either you have an idea and you know, what you want to write about? You've got no idea and you're not quite sure you're thinking, man, I can never write a book or camp three, you've got way too many ideas. And either way you got an arrow in, on, on your book idea. Right. And so, so to speak specifically to what you said, if you don't, if someone's thinking I, I couldn't write a book or I don't know what I would write about.

Chandler Bolt (04:48):
I was exactly in that same book, I mean, I'm a C level English student and a college dropout with ADHD. . So I'm kind of the last, the last person you'd ever think would, would write a book. But I would say so there's, there's what there's what I call the idea finder. It's really just a handful of questions to get you thinking. So question one is, what do you get paid for or what's your expertise? So you run, run a job or, or you run a business or you work at a job that is the best place to start for most people. Then there's a couple other questions. Like what are you passionate about? What it, people come to you for advice on? What is there a shared experience or experience that you have in your life that you can share with others to help them. And then lastly would just be, if you run a business or even if you're in sales or customer support, what, what are the broken record conversations that you have with every new client or new prospect and chances are in those broken record conversations is a really great book. That'll be one of the best things you could ever do to grow your business. And it'll keep you from having to repeat yourself and save you all sorts of time, working with new customers, like just across the board.

Bill Soroka (05:55):
Yeah. Excellent advice. So what happens when, all right, somebody figure, figures it out and they, they think, all right, I can write about this. People nag me all day about this. You, I think that's one of your gifts here is you built a framework. So how does somebody actually go through the process of writing?

Chandler Bolt (06:13):
Yeah, so we kind of lay, and I lay out this out in the new book and it's also kind of, as you, as you've seen the, the fundamentals of the program is we've got eight milestones. It used to be 10, but we've kind of simplified it down to eight now. But the first few are really how you get started. And so it starts with what I call the MORE writing method. Okay. And the more writing method, more as an acronym, and step one is to create a mind map. So this is a brainstorm around all the ideas or topics you could write about. So if you're listening to this right now, I would encourage you to, if you go and grab a piece of paper and, and set it aside. And as soon as you're done listening to this episode take 15 minutes on the clock and write out everything that you can think of on the topic for your book.

Chandler Bolt (07:00):
That's the mind map. And so you've got ideas flowing. So these are ideas, stories that you have, lessons that you've learned, books that you've read. And that for me, was the big difference to getting star to, I could ever write a book to, oh man, I, there's actually something here. And then I could build on that content. So the M stands for mind map, the O stands for outline. So turning your mind map into an outline. So you're going to start to group, group some ideas into groups or sections. And so from your mind map, you'll probably pull out about five sections. Well, then you order those sections in the order that you want to cover them in the book and then drill down about three chapter per section.

Chandler Bolt (07:39):
So now all of a sudden you've got about a 15 chapter outline that you can use to write your book. And I'll come back to the, kind of the writing part in just a second. But so, mind map, outline, the R stands for rough draft. That's the number one most important thing. If you're trying to write a book is, is get your rough draft done as quickly as possible, right? But when you do that, you're going to start to see the light at the end of the tunnel. And you're going to start to believe that this is possible. And then the E stands for editing. And so you you'll do some self editing at the beginning and then you'll pull in a professional, but that's the more writing method. So mind map, outline rough draft editing. And then if we want to zoom in a little bit, the rough draft specifically, you'll do that chapter at a time and, and you'll mow down your rougher F one chapter at a time.

Chandler Bolt (08:23):
So this is kind of another acronym, but Mo is mind map, outline, write. So 10 minutes, mind mapping, everything you can think of on the chapter, 10 minutes, turning that mind map into an outline and then 45 minutes to an hour and a half writing the chapter. You'll repeat that process chapter by chapter by chapter, or if you speak better than you write then you'll mind map outline speak. And so either way you can go, you know, two to three hours per chapter, writing or 30 to 45 minutes per chapter, if you're speaking the, the book one chapter at a time.

Bill Soroka (09:01):
I think that's a really powerful distinction because there's, so there's technology now that makes speaking your book so much easier than it used to be. So do you have a, a particular software or a direction that you would point somebody who just wants to, to speak their book?

Chandler Bolt (09:16):
Yeah, I like rev.com or the rev app, rev.com. I think that's one of the better ones. There's, there's automated transcription services that are free, that one is paid. And, but then they also have the human component too. So I like that either you get a higher quality transcription, you know, if anyone out there is has ever has trouble talking to Siri you know, I've got a little bit of a Southern accent, so Siri doesn't always understand me. Then then human transcription is a little bit more helpful cause you just have less editing on the back end.

New Speaker (09:46):
Yeah. Great suggestion. And this whole process, I love I just that little two minutes that you just spoke really, I could replay that for so many people that come to me and ask, how did you write a book? How did you write a book? The mind mapping part is a game changer. And for me I had, I love giant sticky note paper, right? So I've got, I would cover my walls with the different mind maps and just do that on every single chapter. And that really did advance the book further than I think I ever could have done on my own. I wonder if you can tell us though, cause this sounds super simple, right? Just mind map, outline, write. But what about, what do you, what do you have to say about the resistance that comes up during the write?  

Chandler Bolt (10:31):
Yeah it's it's going to come up early and often. And so it's, I would say it, I would say just a distinction is it's simple, but it's not easy. Right? And, and, and so this makes the process as simple as, as possible, but at the end of the day, writing a book is hard. It's difficult. Right? And, and, and so resistance, the word that you used, that's it's I had Steven Pressfield owns the Self Publishing School podcast. He wrote a book called The War Of Art and he talks about resistance, resistance, resistance. And I think it's just, I think that's one of the best books on, on writing and just the craft and all that stuff that, that exists. But it's, there will be a lot of resistance early and often, and that's why for so many people, I recommend just laser focusing on the rough draft finish line and just really there's that.

Chandler Bolt (11:24):
And then there's making consistent daily progress. And so a lot of times I'll just say, Hey, what's the minimum commitment that you can make to yourself daily. We have this 30 day rough draft challenge. Some people will say, hey, I want to write a rough draft in 30 days. Some people say, hey, no way, I'm going to do a weekend. And then maybe I'm going to, my goal is to do it over the next six months. Whatever that is, you need a plan and you need to, you need to create a plan and then you need to set aside time daily. And so basically we just create, and I don't think you've ever seen this Bill unless you've already been reading the, the, the new book. But there's the 30 day rough draft challenge it's chapter seven. But, and then I, I go into this, we've got it's, it's an actual challenge.

Chandler Bolt (12:10):
So now we've, it's kind of cool. We create, so basically for 30 days you do these three things. All right? So number one, you have two 30 minute writing sessions per day using the My Map Outline Write. Process number two, and, and that's really the core of the challenge, but then number two, you screenshot and post your word count daily. So there's kind of some daily accountability. And then number three is a daily celebration or reward. So kind of using Charles Duhigg o,r I think, it's Charles Duhigg, Power Of Habit. The, the Q routine reward. Yeah. And so you're building, that's how you build a habit is you actually celebrate or reward yourself for hitting that gold daily. It's like that unlocks a celebration. And so that's, that's the that's the 30 day rough draft challenge. We've only got three rules as, and you've heard at least a couple of them, but rule number one is no editing while you write .

Bill Soroka (13:02):
Yeah.

Chandler Bolt (13:03):
We all know someone who has five perfectly written chapters in their unfinished book. And then rule two is you can only work on one book for the entire 30 days. So only work on one book at a time. And then rule number three is if you, if you miss a day, you start over from the beginning. Wow. So , So it's, it's a true 30 day challenge where you're saying I'm going to commit to writing daily for 30 days straight. And then you do the process that I talked about at the beginning of this, to set yourself up for that challenge. So you kind of got to mind mapping out line for your book, and then you plug in daily and make daily consistent progress.

Bill Soroka (13:39):
I love it. I got two questions for you. So, for somebody who thinks two 30 minute time periods might be too much to commit to what is the minimum commitment that you've seen work?

Chandler Bolt (13:52):
Yeah, that's a great question. I'd think minimum commitment is like 15 minutes a day or something like a hundred or 250 words per day. And, and that's the kind of the slow and steady approach, but it's a no matter what it is a no matter what I am going to send 15. And so just that small act, it, it may feel like it's taking you longer, but you, that will, will be countered by the fact that you feel like you're actually making consistent progress. And you know, every now and then you'll, you'll go for 45 minutes and you might get a thousand words done or something, or and, and so then you feel really good about that, but it just knowing that, hey, no matter what, if I'm, if I'm writing a hundred words a day, then every 10 days I'm going to have a thousand words and every a hundred days I'm going to have 10,000 words. And so then what's that 300 days 30,000 words. So, I mean, in a year's time, you're really going to have about the length of what a full book would be just by writing a hundred words a day, assuming that you never go over that. Right. Right. And so that, I mean, that is kind of a the, the slow and steady approach.

Bill Soroka (14:57):
How do you, how do you help coach people to stay connected to the, the vision or the why? Like keep them going on this.

Chandler Bolt (15:05):
Yeah. It's, I think it's an important place to start. It's, it's the most important thing in my opinion. And that's why it's in the, it's the second chapter of the new book and it's the very first thing that we talk about with our students is as Steven Covey would say, begin with the end in mind. Right? And so start with why you're doing this. And I recommend actually writing it out and having it on the wall so that you see it every day. So you've got your why, and you've got your plan. And so why does this, and I think it's important too. And, and I kind of outline this, but it's I think there's a, there's the dual why, right? Which obviously everyone's listening to this, I'm thinking anyone can see this, but, and, and so there's the, why does this matter to me as the author?

Chandler Bolt (15:47):
And then why does this matter to the reader? And a lot of people will, will think only, which is very important, obviously like, okay, why, why is this book matter to the reader and how will this help them? But then there's the, why does it matter to me? Yeah. As the author, and I think that's really, really important, and there's maybe the surface level, why which is like, oh, it's going to be grow up business or this going to help me bring in passive some income or royalty or whatever. And then there's the deeper why, which is like, okay, why do I, there's a why? And then there's a why now? And it's like, why do, why is this something I need to do now? And this is something that is meaningful to me personally, maybe that's to pass this down to my kids. Maybe this is part of my leg, like, what is that why? And then that coupled with just a concrete goal and plan and next steps and all that stuff, it will be, will be the big thing that helps people kind of keep going when the going gets tough, cause it will get tough.

Bill Soroka (16:39):
I think that's such great advice because in my experience writing a book, there's a certain level of vulnerability that happens here. Especially if you're sharing something and every bit of resistance that can come up, every insecurity you've ever had, the voice that says, who do you think you are? All of that is going to come up during this process and having a very clear idea of the vision and the legacy you want to leave behind makes all the difference. And you have to remind yourself every single day, if you're writing every day, you have to remind yourself of why this is important every day.

Chandler Bolt (17:12):
I agree.

New Speaker (17:12):
The other thing that I used to do too is, cause that, my inner critic was a real there for a while. Yeah. And I, I would listen to the man in the arena or I would say the man in the arena, you know, that's not the critic that counts every day out loud in the shower to help get the courage and the momentum to go through it. Yeah.

Chandler Bolt (17:30):
I love that. That's awesome.

New Speaker (17:32):
So the, when somebody, I think, oh no, there's one other question. You mentioned it. I, I have to ask cause this is the biggest stumbling block I've seen with people is the sell, the editing while they're writing or self editing while they're writing, what advice do you have about that?

Chandler Bolt (17:50):
Don't do it. Fight the urge. It's so, so do not edit while you write, like, this is so important. That's why I said, we all know someone who has five perfectly written chapters in their unfinished book. And maybe that's you listening. Right? And, and if you're feeling convicted right now, that's probably a sign that that's not, you need to stop doing. Cause cause it is more important, like the rough, my finished rough draft is better than your perfectly unfinished draft. And, and so that like, that is just so important cause you're going to, like I said earlier, you're going to start to see the light at the end of the tunnel. So practically what this looks like for me personally, is I'll just make notes and just keep going. It'll be all caps. And in red, like insert story here about blah, blah, blah, or like little pieces. I'm like, I don't really have that right now. And that would send me on a whole research tangent and I'm in writing mode right now. I'm not in researching mode and I'm not in editing mode. And so I need to write my job right now is to write. And, so that would be my recommendation for folks is, is when, when it, when it is time to write, you write and when it is time to edit, you edit. And, and there will be multiple rounds of self editing. You'll pull in an editor, the editor is going to make your book better. They're going to do a lot of the heavy lifting for you on that sort of thing. So you're really just wasting your time and delaying, your delaying, getting your rough draft done, which for the 5,000 time, you know, is, is the most important thing.

Chandler Bolt (19:17):
And I, I just stress this cause we see so many times with students in Self-Publishing School is that that's the, that is kind of our internal metric. And we're trying to figure out a bunch of other stuff like, okay, are there leading indicate to that, that we can control? And then we can, if someone's stuck in this phase for X amount of days, we call them or we book another coaching call, or like we're trying to figure out how to really just up level, all the support that we give people in that, in that part of the process. Cause we found that once they get past the rough draft, I mean, those people are exponentially more successful and the people who don't, they just fall off, they just fall off the trail and, and, and don't get their book done. Right. And so that is really the most important thing.

Chandler Bolt (19:59):
And I would rather have a rough draft done. That's not as good that I can then read through multiple times and make better. cause I, I, I found that, that is like the best way to edit. Not just some time. Cause you might be editing something it's cut or that it's going to be better in chapter 21, but you're writing it in chapter four. Right, right. But then you don't know that it's like a painting until you step back from the painting and say, oh that's there, that's there this, okay, I need to touch up this. I need to change this. And, and so then you are able to start making improvements.

Bill Soroka (20:27):
Yeah. That's so true. I learned that the hard way. I think that's part of the reason that the book took three years to write instead of the 19 well, and I think too, there's this there's a, still a huge misconception about self-publishing or just publishing books these days. Right? Like people, I don't think realize that there's tons of resources and an entire industry there's there's editors like ready and waiting to help you refine your book and make it better. There's still be, this belief that you have to get an agent or you have to submit a manuscript for approval and things. Do you have any advice along those lines?

Chandler Bolt (21:04):
Yeah. So I mean for, for 99.9% of people, it makes more sense to self-publish. The only time it, it potentially makes sense to traditionally publish is if you're a big name with a big audience and you can get a big advance. That then, then, then there's pause for consideration. Outside of that, it's just, you know, it used to be, like you said, the only way you sold books was to get into bookstores. The only way you get to get into bookstores to have a publishing deal all the way he could do that was have an agent. It was like all these gatekeepers. But now 70% of all books sold or sold on Amazon and you don't need a publisher to, to publish on Amazon. Right?

Chandler Bolt (21:39):
So you do need a plan, but you don't need a publisher. And that's the big thing is, is you need to be intentional about the marketing, but you're going to have to do that. You're going to have to do that no matter what, no matter which route you take you're going to have to put together a plan and execute the marketing plan. And so I think self-publishing makes more sense for most people, for, for those reasons. There's a bunch of other stuff like royalty rates and how much it costs and the time it takes to go through the process, but, but that's, that's the long and short of it.

New Speaker (22:11):
I think, I'm glad you brought up marketing cause I've been in my community we have this incredibly loving and supportive community and there's people rising up with their expertise in sharing it. And a lot of times I've seen that they get so excited. They've they've overcome everything that we're talking about. They got through the resistance, they wrote, they had it edited. They came up with a beautiful cover and then they just, they're so excited, they just posted on Amazon and it's published and then it's like crickets. You're like, nobody's buying my book. Nobody's hearing about my book. And I think one of the, one of the gifts of your strategy and your programs was launch strategy. Can you speak to that at all?

Chandler Bolt (22:52):
Yeah. It's something we take very, very seriously and I think there's really, there's, there's three phases of this. So there's, pre-launch, there's your there's there's during launch and then there's after launch. And marketing starts when you pick up the pen, you just didn't know it yet. Right? And so how do you write a better book, a more specific book, a more helpful book that solves a specific problem that people know that they have. And then, then there's, there's the actual launch stuff and then there's post launch, which so I kind of broke, broke this down in, in a few different parts, but there's a few sections of a book; you've got prelaunch prep, you get your, how to actually launch and then they're selling books after the launch. And so the selling books after the launch and I'm kind of all over the place, but I'll, I'll land the plan in a few different places.

Chandler Bolt (23:42):
So there's what I call the one year launch which is that, most people take the Lamborghini launch approach. They, you know, if you know, Lamborghini are fast, they're sexy, they use up a lot of fuel and they're gone in a flash. mm-hmm Right? And that's the way most people treat their book launch is they focus on one week. They put all of their eggs in that basket and it's gone in a flash. They use is all kinds of energy used up. As we're, I'm in that right now, as, as we're recording this episode, it's, it's a launch week for my book. Right. And, but, but I am focused on building long term assets and then I will roll into long term marketing assets and then I will roll into the one year launch and I'll be promoting this book for the next year and and years to come.

Chandler Bolt (24:24):
And so that's the post-launch but then when you look at the actual launch itself I, I call this the launch triangle. There's three things you really need to nail. So number one is is, is creating a launch team. Yeah. And so this is a small group of people that support your book. It could be 15 people, 50 people. I've got about 150 people on my line launch team right now. And so I'm, I'm running the launch team. And and so then, so number one, you've got the launch team. Number two is getting reviews. So as many as, so at least 20 during launch week, and my goal would be closer to a hundred and that is very hard. And, and but at least, at least at least 20 and then preferably closer to a hundred. And then number three on that launch triangle is promotions.

Chandler Bolt (25:15):
And so this is the part where, you know, we've kind of got two launch strategies. There's what I call the MVP launch, which is your minimum viable product. And then there's the traditional launch, which is kind of the, just the full out. And so that's get the promotions are the biggest piece. That's kind of an accordion based on the time that you have the money that you have your resources and how big you want to go with this book. So that's kind of gets a, you can accordion that based on those things and based on your goals for the, for for the book. But that that's the that's the launch triangle and then why it matters to keep marketing the book after launch. And, and then also the first piece piece, which is marketing starts when you start writing the book.

Bill Soroka (25:52):
Yeah. I think that was the biggest lesson for me is, you know, I was almost experienced this relief, like holy cow, I did, I wrote a book, I went through it and publish it. And that's really just the beginning. You know, when that publishes, then the real work of getting the word out, getting the reviews and then going on podcasts, going on, Zoom calls, speaking tours and things like that, or whatever dials into it. But what I love about your system is you, you spell that out and even if somebody's listening right now thinking, holy crap, I don't know what all that means. This is all spelled out really specifically in your book and in your course. So we're, the people who are listening right now, a lot of them are solopreneurs, Chandler, they're service providers, you know. I have a huge notary community. We've got other credentialed professionals. How can they leverage a book to help grow their business?

Chandler Bolt (26:51):
Yeah. Oh man, I love talking about this stuff. So this is exactly what I'm doing right now. And I think a book is one of the best things that you can do to grow your business. And I look at using a book to grow your business in three ways. So really a book is going to help you get more leads. It's going to help you get more sales and it's going to help you get more referrals. And so leads, these are people who hear about you because of your book and they would've never heard of you without the book, right? If you think of Russell Brunson and ClickFunnels, right? Like a lot of people would never heard of ClickFunnels without reading his books. And there's a same way with me with Self-Publishing School. People will read my book published and they'll say, oh, th this is interesting and helpful. I want to work with Self-Publishing School.

Chandler Bolt (27:33):
So you get more people that hear about you because of your book, then there's more sales. So my recommendation would be to use the book in the sales process. And it's going to lift every part of your sales funnel. So whether it's people who hear about you opting in and giving you, like leads so, so there's traffic, then there's lead capture. Then there's getting those folks to book calls, I'm assuming for some sort of sales mechanism. And then on those, then there's getting them to show up for that call and then there's getting them to them to buy on that call. And so you can use the book at any and all of those points in thei customer acquisition flow to, to increase conversion.

Chandler Bolt (28:12):
You know, the root word of authority is author. And you can't spell authority without the word author. And so you become an authority when you become an author. And so that helps just lift the whole sales process and then referrals using a book to get or referrals. You know, maybe you've heard the saying a book is a new business card. It's you hand someone a business card. They're going to throw it away within 24 hours.

Bill Soroka (28:35):
True.

Chandler Bolt (28:36):
I don't want to offend anyone, but that's just the truth. , We're throwing away those business cards unless you're weird and you're hanging on to them or you're just very diligent. But if you give them a book, they're not throwing it away, they're keeping it in their home, in their office. Every time they see that book, they think of you. And so one of my favorite things is giving away two copies of the book to every new prospect or new client. And you say, hey, this here's one for you. And here's one for a friend who needs help with insert the problem that you solve. Right? And so now all of a sudden this book, I call it a silent salesman, it's going out into the world and it's, and it's bringing back leads, sales, and referrals. You're turning customers into active refers and and it's teaching your methodology and then helping you grow your business in the process.

New Speaker (29:24):
That is brilliant. I love that two copy idea. That's great.

Chandler Bolt (29:28):
Yeah. Yeah. Especially in brick and mortar businesses, I mean, works unbelievably well. We had a guy, he was a chiropractor in Canada. He grew the largest chiropractic clinic, I think, in Canada. And he said he did exactly that. And he said, he gave away a thousand books in one year and got 260 referrals. Wow. It was like 26 referrals for every hundred books that he gave out. And I mean, the book cost you seven bucks, eight bucks all in. And so what would you pay for leads elsewhere? , And not only that, but I mean, it's just a way more qualified lead because they're learning about your methodology and they're come, by the time they come to you. From that they're saying, Hey, this looks really interesting. You're the obvious authority on this. You're the person I need to work with. How do I sign up? Exactly. Which is just a totally different conversation.

Bill Soroka (30:18):
Absolutely. Yeah. It does all the heavy lifting for you. They're ready to buy by the time they get to you. So I, when did you write, Publish The First Time? When did you publish that?

Chandler Bolt (30:28):
Yeah, the first edition was published in 2016. Okay. So it's been about five years, five, six years. And yeah, that was the first edition it's been downloaded and purchased hundred thousand, if not, hundreds of thousands of times over the last few years.

New Speaker (30:44):
Well that's how I came into your orbit. So this is no, like, our relationship is exactly how this is designed to work, right? Like I bought your book cause I always, anytime I need to figure out something, I buy a book and I was like, all right, this, this makes sense. And I think I started following you on social media. And then I finally pulled the trigger, I think in 2016 I felt like I was in there before, but it was 2016, took me forever to write that book, but finally did it in 2019. But I, I mean, I went into Self-Publishing School. We met in person at Author Advantage Live and Austin, that was life changer, game changer for me too. But that's, I think that's a great demonstration of the power of a book like this and what it can do for your business.

Chandler Bolt (31:31):
Yeah. Oh, no doubt. It's that's so cool. And so cool to see, I mean, a live case study, cause it works right. And this was when I say books change lives, right? Like books change the lives of readers who then, in this case, go on to write books and it's this kind of, this, this butterfly effect {Right} of, of changing lives and growing your business and growing your impact in the process.

New Speaker (31:52):
Yeah. So awesome. What a great way to close us out, but I want to give you the opportunity to leave us with any parting advice for any would be or could be authors listening.

Chandler Bolt (32:05):
Yeah. I mean my, my parting piece of advice would be, there's never going to be a perfect time to write a book. I know for a lot of people writing a book it's on the maybe someday list, it's on the maybe next to your list. And we just keep kicking the can down the road and there's never going to be a perfect time. You're going to have to get started before you're ready. It, it all starts with, like I said earlier, I would just encourage you to do the homework. And don't just be inspired from this podcast interview, but, but actually implement it. I'll talk about it in a second. I've got a book giveaway of the, the brand new edition of Publish, but really just the most practical thing that you can do is just as soon as this is over, as soon as soon as you finish listening to this podcast is do that mind map exercise. So put 15 minutes on the clock, grab a, a blank sheet of printer paper, put your book topic in the middle of the page and then set the timer and start mind mapping. I think you'll be surprised by how much knowledge you got in that noggin of yours that you could use to write a great book.

Bill Soroka (33:03):
Yeah. Great idea. And let, let's tell 'em about the book giveaway that you're doing. Guys, if you, when you hear this, you're going to find everything you need. I have the links at sidehustlelounge.com/VIP, so you can check this out. Chandler, what are we doing?

Chandler Bolt (33:16):
Cool. Yeah. So yeah, Bill. So I'm wanted to give away 50 copies of the new, of my new book. So brand new book just launched a few days ago as of the time of recording this. And so it's called Publish The Proven Path From Blank Page To Ten Thousand Copies Sold. It's a comprehensive 10,000 foot view at the process. And it's, it's really really, really, really helpful. And so if you'd like to get a copy, you can get so obviously you can get it on Amazon or anywhere books that are are sold. But what I want to do is give away 50 free copies to your audience, Bill. So this is for the first 50 people go to this link. It's publishedbook.com/ Bill. Okay. published, like I published a book, publishedbook.com/Bill. And like I said, first 50 people, this is no, there's no strings attached. This is, I will literally print, pack and ship a book to your door. No credit card required. No, no chipping and name, no nothing. Just a free, free book just to say thank you for, for checking out the book and hopefully that can help people get started on their books.

Bill Soroka (34:30):
Yeah. Thank you so much. That's so generous of you. That's awesome. And I remember well, and I've already started reading this, this book and it is packed full. I feel like I'm reading it again for the first time and it's firing me up. Cause I'm in the process of writing another book right now. I'm like over complicating this thing again. I'm really good at that. I can overcomplicate anything. So I'm going back to basics with this framework for the next book too. So thank you for that. And if you're listening, that is publishedbook.com/Bill, and you can go to sidehustle.com in the VIP room and I'll have that link in there for you as well. Chandler Bolt, this has been a true pleasure and I'm totally honored. You're here. Thank you so much for joining us today,

New Speaker (35:10):
Bill, thank you so much for having me and thank you for reading the new book. I appreciate it.

Bill Soroka (35:14):
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Bill Soroka (35:24):
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Bill

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